Leveraging the 2021 theme of ‘heart to connect’, Koo’s public awareness campaign with Metro Hospitals sees massive response as public figures reveal habits to stay ‘young at heart’
National, September 29, 2021: On World Heart Day 2021, a public awareness campaign on heart health by microblogging platform Koo witnessed enthusiastic participation from leaders and celebrities. Created under the hashtag #MyHeartMySecret, the campaign, launched with Metro Group of Hospitals promoted a dialogue on good health and encouraged individuals to adopt fitter lifestyles.
World Heart Day, observed on September 29, carries enormous significance in a country like India where an estimated 17 lakh people die each year due to heart-related complications. Lack of exercise, stress and poor eating habits are causing a perpetual rise in cardiovascular ailments; thus necessitating the need for greater exchange of thoughts and ideas on wellness and good health.
Koo leveraged the power of the digital to connect ‘every heart’, with leaders and public figures on the platform using their influence to share knowledge and motivate individuals to embrace healthier lifestyles. Political leaders like Shivraj Singh Chouhan, Yogi Adityanath, renowned Bollywood personalities like Dabboo Ratnani and Archana Puran Singh; besides several other users, kooed to express themselves on World Heart Day.
Speaking on the success of the campaign and the need to increase awareness about heart ailments, a Koo spokesperson said, “ Koo – as an innovative platform, facilitates easy dialogue between people on a variety of topics and in various languages. We are delighted that this campaign witnessed public figures leveraging their influence and sharing knowledge to ensure their communities have the best chance to live healthy lives. We believe that social media platforms can play a significant role in sharing knowledge about good health that can help build a fitter India.”
Padma Vibhushan and Chairman, Metro Group of Hospitals Dr. Purshotam Lal said, “On 29th September we celebrate ‘World Heart Day’. Koo App, along with Metro Group of Hospitals, is running a special campaign. A great effort is being made to spread awareness across the country through this campaign to educate the people of the country on the secrets of a healthy heart.”
Shivraj Singh Chouhan, Chief Minister, Madhya Pradesh kooed, “#MyHeartMySecret #World Heart day”
Yogi Adityanath, Chief Minister, Uttar Pradesh wrote, “I convey my best wishes to one and all on World Heart Day. Let us join hands to mark the significance of the day as we promise to stay aware, as well as spread awareness amongst people on heart health.”
Sukhram Bishnoi, Member of Indian National Congress, Rajasthan, shared a Koo saying, “I urge you all to take a pledge to keep all heart related health concerns at bay, by working out regularly and by adopting healthy food habits and lifestyle.” #DilKaMamlaHai #WorldHeartDay
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Minister of Health & Family Welfare, Medical and Health Education, Banna Gupta Kooed, “Best wishes to everyone of World Heart Day” #DilKaMamlaHai #WorldHeartDay
Actor & television personality Archana Puran Singh kooed, “World Heart Day today…
A healthy mind is necessary for a healthy body and healthy heart. So stay away from negative thoughts and people. I do.
I also walk an hour a day. Kisi bhi mausam mein…
So walk… towards a healthier ❤ heart. I wish you all good health and happiness.” #myheartmysecret #दिलकामामला_है
Renowned photographer Daboo Ratnani shared, “Happy World Heart Day – Do your bit by taking care of your heart. A Healthy heart is equal to a healthy life.”
Jairam Thakur-
Yoginath Adityanath –
Shivraj Singh Chauhan-
Arjun Munda-
Dabboo Ratnani-
Archana Puran Singh
Sukhram Bishnoi
Banna Gupta –
Tejasvi Surya-
