As a social initiative to empower girls to choose education over marriage, Bharat Matrimony launched the ‘Pehle Padhai Phir Shaadi’ campaign. Thanks to this campaign, selected girl students of class 12th this year in Jaisalmer city of Rajasthan will get scholarships to help them realize their dreams through a college education.
BharatMatrimony launches #PehlePadhaiPhirShaadi social campaign, encourages girls to choose education over marriage
For details, go here https://t.co/oRFD1ojBZ7 pic.twitter.com/xjwFQXAFlR
— Bharatmatrimony.com (@bharatmatrimony) February 21, 2022
In Jaisalmer, every new relationship is invited in the form of paintings on the walls to celebrate the happiness of marriage, but there is a bitter truth behind this decoration. The literacy rate of girls is low in this part of Rajasthan and the reason is clear that girls are often asked to choose marriage over education. Through this initiative to advance social change, Bharat Matrimony encourages parents to give freedom to their daughters to choose studies or marriage of their own choice, and this campaign is not limited to just this, Like the wedding artifacts made in the city of Jaisalmer, India wants to decorate the homes of selected girl students, inspired by matrimony education, so that the girls’ studies are also celebrated as a celebration.
Murugavel Janakiraman, Founder, Matrimony.com, says that as a brand that has been at the forefront of empowering women, BharatMatrimony is constantly striving to innovate and transform society’s view of women, relationships, and marriage. We believe that the ‘Pehle Padho Phir Shaadi’ campaign will bring about a significant social change by encouraging girls to choose education first. Also, we must not forget that educating one girl is equal to educating the whole family. Mahendra Singh Dhoni, Former Indian Cricket Captain and Brand Ambassador of BharatMatrimony says, “I am extremely proud to be associated with BharatMatrimony’s Pehli Padho Phir Shaadi initiative, to empower girls to choose between education and marriage to shape their future. can be changed.
