Brightcom Group (NSE: BCG | BSE: 532368), the tech major, posted an impressive performance in its third-quarter results for the financial year 2022.
the highlights
• The company reported its best quarter this year, with consolidated revenue growing 130.08% YOY to Rs 2021 crore and PAT up 167.99% to Rs 371 crore.
• EBITDA increased by 126.44% to Rs 578 crore due to better cost management and higher returns.
• To reward its shareholders 2:3 bonus shares have been announced.
• The Company’s Return on Equity (ROE), on a yearly basis, has improved to around 21.74%.
• Value addition during the quarter: 43 new publishers; 12 new advertising agencies; 10 new direct advertisers; and 14 new newspaper ties to the local news platform ‘Blokal’ Exchange.
• Network traffic touched 90 billion impressions at the end of the quarter.
Hyderabad, January 26, 2022: The Brightcom Group’s board has met to take stock of the company’s third-quarter earnings. Revenue has increased to Rs 2021 crore, registering a growth of 130.08%, registering a high net profit of Rs 371 crore, a growth of 167.99%.
The overall performance was impressive due to increased consumer use of digital media and digital channels to conduct commerce around the world after the pandemic. Filtering technologies across the industry have reached a steady-state, leading to a reduction in fake traffic, contributing to a higher eCPM (effective cost per impression).
The Company is excited to announce that to further reward our shareholders, we have announced the issuance of Bonus Shares in the ratio of 2:3, which means for every three shares owned, two Bonus Shares are issued. will be done. The move will not only improve liquidity but also bring to the fore the value of the company.
The future cash flow FCF for FY12 remains at Rs 250 crore and is expected to reach Rs 500 crore by the June quarter, 2022, as stated in the earlier communication. Improving free cash generation is a major financial goal for management.
Update
• Brightcom’s focus is only on creating significant stakeholder value and is focused on improving free cash generation and increasing Return on Equity (ROE). The company is committed to the highest standards of governance, accounting, and transparency in our operations for the benefit of all stakeholders.
• Brightcom is now an important part of Google’s select group of MCM partners.
• On November 1, 2021, in Brightcom’s ad layout webinar, Joel Newell, Director of Inventory Quality, explained how to make the site compliant with the policies of the most relevant revenue partners, balance UX, and monetization, and make minor adjustments. Increase revenue through
• Our team was at Digiday Publishing Strategies London on 1st December 2021. To meet in person with some of our publishers.
• Brightcom Video Player: We’ve built a customized engagement-based video player to meet in-stream and/or outstream needs, improve user experience, and increase site revenue. This innovative solution includes custom formats, a real-time reporting dashboard, simple and flexible integrations, high-quality video content, and ongoing player customization.
• Brightcom is a proud Prebid member. Prebid is meant to be a single and integrated, open-source solution for publishers and SSPs. Great industry initiative and we are proud of it.
• Signed definitive agreement to acquire Mediamint.
• We are making progress in the audio advertising M&A opportunity, which will significantly enhance our capabilities and financials in the coming quarters.
• Increase management bandwidth by adding more senior management professionals: Peshwa Acharya (President, Group Strategy), Satish Cheeti (President, Brightcom Audio).
Outlook
• With the massive shift from traditional to digital advertising, aided by the pandemic, the outlook for our region remains extremely strong.
• New developments like the metaverse and augmented reality are acting as a force multiplier for the already snowballing trend in edtech’s favor.
conference call details
Brightcom will host a conference call to discuss the financial results on January 29, 2022, at 11 am IST. Call-in details will be available from the Investor Relations page of the Company’s website: http://brightcomgroup.com/investors/ Media Contact Ajay Ponna 040 67449910 [email protected]
Brightcom Group is a leading global provider of comprehensive online or digital marketing services to direct marketers, brand advertisers, and marketing agencies. The Company is divided into three major divisions: (i) Media (Ad-Tech and digital marketing), (ii) Software services, and (iii) Future technologies. The Company’s primary clients are end advertisers, agencies, and publishers, but also include ad exchanges G networks.
The Company has 25 office locations and has 1700 employees and consultants worldwide. Brightcom client list contains some of the biggest names, i.e. Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, PGG, Qatar Airways, Samsung, Viacom, Sony, Star India, Vodafone, Titan, and Unilever. Brightcom works with agencies like Havas Digital, JWT, Mediacom, Mindshare, Neo@Ogilvy, Ogilvy One, OMD, SatchiGSatchi, TBWA, and ZenithOptimedia, to name a few.
Brightcom Group’s global presence, including in the US, Israel, Latin America ME, Western Europe, and Asia Pacific regions, positions us at the forefront of the digital landscape, enabling us to support partners in their efforts to leverage and benefit from current global trends. For more information please visit www.brightcomgroup.com
