There has always been a need for a sustainable lifestyle. We all want to preserve what we have for our future generations, so why not the earth and its resources? Most countries have expressed their commitment to UN conventions to promote sustainable development, but the biggest question is, have we implemented it in our daily lives?
Our today’s story is about two young entrepreneurs who have taken the lead in providing an eco-friendly lifestyle to people through their unique startups.
The brand worth of Shreya Kothari and Renata Millett is inspired by the phrase ‘We Are Earth’. Their only goal is; People should get an option to live an eco-friendly lifestyle without spending much money. Most people have a desire to live an eco-friendly life, but seeing expensive products, people would reject them even if they did not want to. Inspired by this, these two friends laid the foundation of their startup, where one can customize an eco-friendly box for himself or his loved ones and it comes with multiple options starting at an affordable price of just ₹ 799/- is available.
Apart from providing you with eco-friendly, zero plastic boxes at an affordable price, Shreya & Renata endeavors to tie up with renowned brands as well as small brands across the country. They are also helping these brands to sell products on their websites and grow their business. Also, it allows consumers to choose similar products from multiple brands based on the quality and price of the product. They also give you the option to buy the products of your choice at affordable prices. Storing and shipping specialty goods is done by Worth to reduce shipping costs and ensure zero plastic packagings.
Often when you’re trying to set up a business, the need to make profits outweighs everything else. Still, Shreya and Renata didn’t let themselves get away from their original goal. He realized that most of his earnings came from corporate gifting solutions, and therefore, he focused on products that hardly yielded any profit. This results in a balanced revenue model for the company as well as the brands that make those products.
With the idea that one’s actions are never too small to make a big difference, the duo has taken up the task of identifying brands and artisans working on sustainable products and giving them a platform to sell their products. The special thing is that everything is eco-friendly, from the materials used to make headbands to the paper used in notebooks. From a humble beginning in the year 2020 till now, Shreya and Renata have sold over 500 Corporate Gifting Boxes and over 800 Individual Boxes. All the products available on Worth’s website are tried and tested first by both. To ensure that the brand is sustainable, eco-friendly, plastic-free, cruelty-free, economical, toxin-free, and adheres to safety and fair trade practices.
These friends have really laid the foundation of a startup that was really needed. At present, there is a need for a lifestyle that is eco-friendly. Shreya and Renata really deserve thanks for taking this campaign forward.
