Following the triumphant acquisition of MATH (India’s premier marketing agency in entertainment), which marked a significant milestone in its expansion across Asia, Hakuhodo, the renowned global advertising powerhouse, unveils the launch of Trigger Happy Studios. This pioneering move introduces a comprehensive content production studio spanning films, digital media, and other platforms. With a steadfast presence in the Indian entertainment sector since January 2023, this initiative underscores Hakuhodo’s unwavering dedication to infusing India with its global expertise. With an impressive array of live-action and anime intellectual properties (IPs) already in their portfolio, along with a robust global distribution network and entertainment agencies worldwide, Trigger Happy Studios aims to collaborate with creative partners from diverse linguistic and regional backgrounds in India to further extend its reach.
Trigger Happy Studios is positioned to produce, promote, and distribute feature films, digital content, and international co-productions across a spectrum of platforms and markets. This forward-looking venture sets the stage for a new era of storytelling in India, amalgamating Hakuhodo’s global prowess with its expertise in the entertainment domain. Committed to delivering compelling narratives, the studio endeavors to transcend boundaries and captivate audiences, enriching lives through its innovative vision.
Amit Chandrra, CEO of Trigger Happy Studios, expressed the studio’s dedication to authenticity and creativity, stating, “At Trigger Happy Studios, we are deeply committed to authenticity and creativity in storytelling. Our mission is to foster an environment where storytellers thrive, propelled by genuine human experiences and a sincere dedication to creativity. In partnership with Hakuhodo, we are focused on crafting narratives that not only engage but also deeply resonate with audiences, enriching lives and sparking imaginations.”
Kosuke Kataoka, Managing Director of Hakuhodo India & Director of Trigger Happy Studios, echoed Chandrra’s sentiments, underlining the strategic significance of Trigger Happy Studios. “With Trigger Happy Studios, our aim is to deliver captivating content to diverse audiences. We are thrilled to leverage our strengths to explore new frontiers in content creation, particularly within the realm of Indian cinema. Together, we aspire to enthrall audiences with innovative storytelling and unforgettable experiences.”
Jigyasa Sharma, Studio Head of Trigger Happy Studios, added, “At Trigger Happy Studios, our passion for storytelling knows no bounds. Driven by a shared purpose, we endeavor to create narratives that deeply resonate with audiences worldwide. Through creativity, we strive to push the boundaries of storytelling, leaving an indelible mark on the hearts and minds of our viewers. We eagerly anticipate crafting stories that inspire and entertain.”
As Trigger Happy Studios invites audiences to embark on a journey that promises to redefine storytelling for a new generation, it stands as a testament to the transformative power of innovation and creativity in the ever-evolving landscape of entertainment.
About Hakuhodo:
Established in 1895, Hakuhodo is an integrated marketing solutions company headquartered in Tokyo, Japan. With a presence in 20 countries and regions and a team of over 10,000 specialists operating in Japan and across the globe, Hakuhodo ranks as the world’s 8th largest advertising agency according to Ad Age’s “Agency Report 2023”. Sei-katsu-sha insight serves as the bedrock of Hakuhodo’s approach, emphasizing a comprehensive understanding of consumers’ lives beyond mere economic transactions. Renowned for its creativity, Hakuhodo has clinched the Grand Prix at the Cannes Lions International Festival of Creativity twice and was crowned Network of the Year at ADFEST 2021, showcasing its commitment to innovation and excellence in the industry.
