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Licious Success Story: A One-Stop Platform For Fresh Meat & Sea Food

Vivek Gupta left the job of finance manager, became a billionaire by delivering meat and fish from door to door

 

 

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New Delhi: Licious, a startup that delivers animal proteins like meat-fish-sea-food directly to consumers, has become the 29th unicorn in India. It has received an investment of $5.2 million from new investors in G series funding. Licious’ investors include IIFL AMC’s Tech Fund and Avendus Future Leaders.

 

 

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Delivering Free Fraze Clients Has Saved One Billion Billion Dollars. Selling your 95 percent of Leishou’s sales is linked to the app and website. Which is working fast in direct-to-consumer.

 

 

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What is a Trader?

Direct-to-consumer outsiders can also watch. The customers of the traditional product have a new product for you, which is positive for you, proposer, wholesaler, distributor beauty, creative employment is better.

 

 

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Licious Started Six Years Ago

Meat and seafood brand Licious has built its value by selling products directly to the customers. Licious founders Abhay Hanjura and Vivek Gupta started the business 6 years ago. The company works on a farm to fork business model. This means that the company itself controls the entire supply chain. This includes sourcing to sales. The company has built its best cold change control system with the help of which it sourcing, processing, and storing its products.

 

 

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Products of Licious

Licious’ products include specialty chicken, pork, lamb, and mutton. Along with this, the company sells prawns and other seafood products to customers. Some of the products by Licious include Turkey, Blue Club, etc. which are considered to be of excellent quality product. Licious has raised an investment of $31 million so far. In July of this year itself, $19 million was invested in Licious.

 

 

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Business in 14 cities of The Country

Its business is spread over 14 cities of the country. The company has said that its annual income is close to ₹ 1000 crores. The company has seen a growth of 500 percent in the business in the last year. It has delivered its products to more than 20 lakh customers and 90% of its customers repurchase products from the company. The eyes of the world have been stunned to see the growing craze of the meat delivery business in India. It is estimated that the direct-to-consumer market size in India may cross $25 billion by the year 2025.

 

 

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Both Were Professional Before

Licious founder Hanjura was a consultant at Futurisk Insurance Broking Company while Gupta was working with Alien Ventures, a venture capital firm. Both of them had decided to leave their jobs and take meat from door to door.

 

 

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About Licious

Licious is a Bangalore-based meat and seafood brand. The company serves the finest, freshest, and cleanest fish, chicken, meat, and eggs online. Licious operates on a farm to fork model, owning the entire back-end supply chain and cold chain. There is also a separate recipes section in their app. It helps the customers to make delicious dishes. And foreign chefs also teach the style.

 

 

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