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HomeDemand SpecialLoomfolks: The Brand Story Behind its Exceptional Handloom Wear

Loomfolks: The Brand Story Behind its Exceptional Handloom Wear

India is known for its authentic and diverse history that’s unmatched. When it comes to handloom, it’s the largest cottage industry in the country that remains the critical element of our rich cultural heritage and making it the only country in the world to produce a wide variety of silk and its products, along with the presence of weavers in all the villages.

 

 

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Loomfolks is a handloom wear brand that’s making its mark by adoring people fall in love with their weaves amidst the evolving trends and fast fashion with its products in the category of Plain Linen Sarees, Tissue Linen Sarees, Linen Jamdani Sarees, Pure Handloom Cotton Sarees Online, Pure Cotton Sarees, Cotton Silk Sarees, Tussar Silk Sarees.

 

 

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Loomfolks came into existence on 21st June 2019 by Deepa. N. Sadasivan, the CEO and Co-founder after serving for 18 long years in the IT sector. With a mission of vital purpose of supporting a social cause and growth, she had paved her path towards embarking on a journey of entrepreneurship with her company named Loomfolks. With the mantra of ‘stay in the flow,’ Ms. Deepa sets her foot towards the zenith level by transcending the old custom and transitioning her courage into something that’s resonating to all.

 

 

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With the mission to empower artisans and weavers from all across India, the founding members had traveled everywhere and anywhere from the silk city Kanchipuram to West Bengal in India with the support of NGOs that helps traditional weavers and artisans with a sustainable living through continuous training and educating them as per the advancement of technology so that they can fashion their creativity and craftsmanship to a broader audience. Loomfolks spares no effort to provide convenient and quality handloom products to audiences all across the globe from the vast network of weavers and artisans so that it can keep intact the Indian tradition and culture together with fashion trends and authenticity.

 

 

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Loomfolks claims itself as a brand that simultaneously benefits all stakeholders, including Weavers, Artisans, Designers, and independent women. Without compromising on the quality, Loomfolks strives to maintain its international standard with its innovative approach to build a unique and exclusive community of weavers, artisans, manufacturers, fashion artists, experts, followers and customers under one umbrella. They believe in environmental, social, and economic sustainability in materializing the company’s vision and objectives. In a nutshell of fifteen artisans, the Loomfolks family is spread across 20 villages like Bihar, Maharashtra, Kanchipuram, Madhya Pradesh, Kuthampully, Uppada, etc out of which 100 are women.

 

 

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Though before the arrival of the pandemic, the business operation at Loomfolks was smooth with nationwide and international delivery of products from the Mumbai centre with quality check and then furthered the delivery by shipping it to the respective customers. But the arrival of the pandemic had taken a toll in the cottage industry, too, where logistics were affected due to nationwide lockdown. Loomfolks had to transition the business operation to a great extent. The quality check was also done via video call with the weaver and the packing and shipping from the weaver’s place. Now Loomfolks provides 24X7 customer support to the customers regarding any query and track of their product delivery.

The team at Loomfolks takes pride to be a part of APCO (Andhra Pradesh State Handloom Weavers Cooperative Society), which is working towards the upliftment of the traditional handloom weavers of India. Being a part of APCO Loomfolks never leaves any stone unturned in providing proper branding and marketing solutions to the Indian weavers connected to them. Weavers and artisans are the heart and soul of India, and Loomfolks ensures in protecting the authentic heritage of India by supporting the weavers all across India. Weavers being a part of Indian culture always deserved the limelight and the status, and Loomfolks is a platform and a brand that always goes out of its way to give that right, stage, identity with fair pay in return for the beautiful handloom work that broadened the tradition and authenticity of India. Recently, Loomfolks was selected to be a part of the UN women’s disruptor program. Furthermore, it is incubated at Catalyst Atal Incubation centre, which is an initiative by NITI Aayog.

 

 

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The handloom wear by the brand Loomfolks comes in the affordable range between 1200 INR to 5000 INR and few at most 8000 INR. They deliver Pan India without any extra delivery charge. If you are the one who wants to enhance your glamour in rich colour for a variety of occasions, you can try your hand in their best-selling Golden Tissue Embroidery Saree and Brick Red Linen Check saree.

Visit Website: LoomFolks
E-Mail: [email protected]

 

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