Attending school is just one part of accessing education. For many children, especially girls from underserved communities, the lack of basic school supplies becomes a daily struggle. Without the tools needed to take notes, complete homework, or participate in classroom activities, learning becomes incomplete. This is where the work of organizations like Hope Begins Foundation becomes so meaningful. By providing essential school stationery, they help remove one of the quietest yet most significant barriers to education.

Education as a Pathway to Empowerment

When girls are educated, entire communities benefit. Education gives girls the confidence to voice their opinions, the skills to earn a livelihood, and the awareness to make informed choices about their lives. It leads to better health outcomes, financial independence, and greater civic participation. Hope Begins Foundation recognizes this, and through their initiative “NEEV,” they are creating the groundwork—literally and figuratively—for young girls to begin their educational journeys with confidence.

Breaking Social Barriers, One School Bag at a Time

In many parts of the world, including India, societal expectations often place a lower value on girls’ education. Girls are frequently expected to help with household chores or care for siblings, limiting their ability to attend school. In such settings, receiving school supplies becomes more than just logistical support—it sends a message. It tells a young girl that her education matters, that her dreams are valid, and that there is a community rooting for her success. Hope Begins Foundation is helping to shift these narratives and encourage communities to value the education of every child equally.

About Hope Begins Foundation

What began as an initiative to organize sports events for the differently-abled has grown into a multi-faceted non-profit working across key areas such as girls’ education, hunger relief, women’s empowerment, and medical support. Hope Begins Foundation is one of India’s most trusted and transparent organizations. Their model focuses on delivering impact through collaboration with local NGOs across the country. Whether it’s distributing school supplies, supporting medical emergencies, or ensuring meals for the underprivileged, the organization focuses on real, ground-level change.

Their work has made a wide-reaching impact:

Over ₹15 Lakhs worth of goods, foods and support distributed

These numbers tells a story of resilience, support, and transformation. And each of these stories reflects Hope Begins Foundation’s commitment to making a difference—quietly, effectively, and with heart.

A Future Fueled by Hope

At its core, Hope Begins Foundation believes that true change starts with access—the access to learn, grow, and live with dignity. Through initiatives like NEEV, the organization is not just distributing supplies; it’s investing in futures. By equipping young girls with the tools they need to succeed in school, they are helping to build a generation of confident, capable women ready to lead, inspire, and uplift others.

In the lives they touch, Hope Begins Foundation isn’t just providing resources, they are creating opportunities, challenging norms, and nurturing the promise of a better tomorrow.

HOPE BEGINS FOUNDATION and Team request to all of you for your continuous kind support in their missions.

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With over 600 participants from more than 7 countries, GIC 2025 served as a dynamic platform for fostering bilateral and multilateral partnerships. Key sectors under the spotlight included information technology, aerospace, pharmaceuticals, electric vehicles, manufacturing, and renewable energy, aligning with the global agenda for sustainable growth and economic resilience.

The event featured strategic keynote sessions, panel discussions, investor B2B and B2G meetings, and live project presentations by international delegates. Notably, 94 Memorandums of Understanding (MOUs) and Letters of Intent (LOIs) were signed during the event, highlighting the tangible business outcomes delivered through this global convention.

Ms. Jalpa Jadhav, Director of Crescendo Worldwide & Global Investment Convention, shared her insights:
“The 13th edition of GIC reflects our ongoing commitment to empowering economies through meaningful investment opportunities. It’s not just about capital flow but also about knowledge sharing, technology exchange, and long-term collaboration.”

Over 300 business inquiries were registered across industry booths, indicating strong interest from foreign investors in Indian and global markets. The event also witnessed discussions of potential investment deals worth over $1.1 billion, setting the tone for impactful economic engagements ahead.

International delegations from Germany, the USA, Cameroon, Nigeria, the UK, Trinidad & Tobago, & Poland engaged with potential Indian investor companies, industry experts & private sector players to explore investment opportunities, market entry strategies, infrastructure projects, and digital innovation collaborations.

Key Highlights of GIC 2025:

• 600+ footfall from global stakeholders
• 94 MOUs/LOIs signed
• 300+ B2B booth inquiries
• $1.1 billion in investment discussions
• Delegates from 30+ countries
• Representation from 10+ sectors

GIC 2025 reaffirmed its role as a catalyst in accelerating Foreign Direct Investment (FDI), building global trade alliances, and driving sectoral development. Crescendo Worldwide’s extensive global network and consulting expertise continue to empower businesses in their cross-border expansion journeys.

The next edition of GIC is scheduled from 25th to 27th February 2026 in Mumbai for broadening its global footprint and impact.

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Services That Go Beyond Expectations
 Edward Laundry is known for offering more than just basic laundry services. Its comprehensive fabric care solutions include everything from everyday laundry and dry cleaning to the expert care of heavy bridal wear, designer outfits, and delicate lehengas. The company also caters to niche needs like toy cleaning, shoe restoration, and professional curtain, carpet, and upholstery cleaning. These services are designed to ensure the longevity and cleanliness of even the most luxurious or sensitive items. Every process is handled with utmost precision, making Edward Laundry the preferred choice for clients with premium fabric and garment care needs.

Eco-Friendly Innovation in Fabric Care
 What sets Edward Laundry apart is its proactive approach to sustainability. At a time when environmental responsibility is paramount, Edward uses green cleaning methods that are safe for fabrics, the environment, and people. Free from toxic chemicals, their cleaning agents ensure no harmful residue is left behind. Additionally, the company employs energy- and water-efficient machinery to reduce its ecological footprint. This dedication to eco-friendly practices not only aligns with modern environmental standards but also showcases Edward’s long-standing philosophy of responsible business. Customers can feel confident that their clothes are cleaned with care for both their health and the planet.

A Brand for All Generations and Classes
 Edward Laundry has earned the rare distinction of being a household name across social and economic classes. Whether serving busy professionals, homemakers, entrepreneurs, or celebrities, the company treats each client with equal excellence. The brand’s ability to balance affordability with premium service ensures that its offerings remain accessible without compromising on quality. This universal appeal has helped Edward Laundry create a loyal customer base that spans generations. From school uniforms to wedding ensembles, the brand has become an integral part of everyday life, ensuring that every item receives the attention it deserves.

Industry Recognition and Leadership
 As a longstanding member of the Dry Cleaning & Laundry Association of India (DLAI), Edward Laundry has consistently upheld the highest industry standards. The company’s affiliation with such a respected body reflects its commitment to professional ethics, quality control, and continued innovation. Industry recognition is not just about accolades—it signifies a brand’s alignment with best practices and constant evolution. With a robust infrastructure and trained professionals, Edward continues to set benchmarks in the Indian fabric care sector. This reputation has made it one of the most trusted names not only in India but in global laundry circles as well.

Edward—A Name That Needs No Introduction
 Unlike many businesses that invest heavily in advertising, Edward Laundry thrives on its strong word-of-mouth legacy. The brand doesn’t require gimmicks or grand marketing campaigns—its name alone commands respect and trust. “Edward” is synonymous with quality laundry and dry cleaning, making it an easy first choice for customers seeking exceptional care. The brand’s timelessness and relevance lie in its philosophy of consistent excellence, a customer-first approach, and future-readiness. Whether it’s a delicate silk saree or a child’s soft toy, Edward Laundry treats every item with love and care—just as it has done for more than 137 years.

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The initiative saw an overwhelming response from donors, with employees, partners, and nearby residents coming together to support this noble cause. The camp was organised by Reach Group and comprised a professional medical team, ensuring a seamless and safe process for all donors. Blood donations were collected throughout the day, with participants expressing a sense of fulfilment in contributing to the well-being of those in need.

Dr. Alka Singh, Chief Medical Officer, Gurugram, commended the initiative and its impact: “Blood donation is a selfless act that can make the difference between life and death. Initiatives like these not only help meet the ever-growing demand for blood but also spread awareness and encourage more people to step forward. I commend Reach Group and IRRAH for leading by example and contributing to a healthier, more caring community.”

Mr. Raqesh Mutreja, Director, IRRAH, addressed the gathering with a message of hope and commitment: “At IRRAH, our mission is to create lasting social impact through actionable initiatives that benefit the community. Blood donation is one of the most direct and powerful ways to make a difference in someone’s life. Today, through our partnership with Reach Group, we’ve come together to save lives and strengthen the ties that bind us as a society. This initiative exemplifies the values that IRRAH stands for — compassion, empathy, and care for those in need.”

Adding a personal and inspiring touch to the day, Rabani Hora, a school student from The Shri Ram School, also joined the camp to support and encourage donors. With her infectious energy and enthusiasm, Rabani motivated several young first-time donors to step forward and contribute to the cause. She said”I may be young, but I understand how important it is to care for others. Today, I got to see real heroes in action — people who stepped up to donate and save lives. It was inspiring to see so many come forward, and I hope more young people join in and realise how powerful even a small act of kindness can be.”

The camp was part of Reach Group and IRRAH’s broader commitment to social welfare, focusing on health, education, and community development. The initiative also reminded businesses and individuals of their collective responsibility in creating a more caring and compassionate society.

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Swastik, a heritage brand under the Jay Baba Group—founded by Mr. Dip Chand Khaitan in the 1980s—has been a household name in Bengal for decades, known for its quality, purity, and deep-rooted connection with Bengali families. This Poila Boishakh, the brand took a step closer to its consumers by organizing a unique activity that paid tribute to Bengal’s tradition while also celebrating the trust it has earned over the years.

The celebration included major activation points across key locations in Kolkata including Babu Ghat Bus Stand, Kalighat Temple, Alipore Zoo, Rabindrasadan, and Park Street, among others. At each venue, vibrant Swastik stalls welcomed thousands of visitors with festive music, free rice samples, traditional sweets, and engaging games. The entire setup was soaked in the essence of the Bengali New Year—with red-and-white themed decor, folk performances, uludhoni led by women, and a lively parade featuring the unique Basta March and Ranpa walking artists, bringing tradition to life in a colorful and contemporary way.

“We have always believed in being close to our roots and our people,” said a spokesperson from Swastik. “For decades, we’ve been part of Bengali kitchens, celebrations, and traditions. This Poila Boishakh, we wanted to step out of the packaging and connect with our consumers directly—to thank them for their continued trust and love.”

Swastik also took this opportunity to introduce a new festive packaging exclusive to the Bengali New Year. The limited-edition packs feature elements of Bengal’s cultural heritage such as alpana designs, traditional attire, and warm greetings in Bengali. These were distributed in sample kits to passersby and families visiting the event locations.

A special attraction was seen at Kalighat and Alipore Zoo, where Swastik hosted food donation drives for underprivileged children and families, reinforcing its commitment to community welfare.

The activity was not just a brand showcase—it was a celebration of identity, tradition, and food—the very soul of Bengali culture. Visitors, both young and old, appreciated the gesture and many shared nostalgic stories of growing up with Swastik rice in their homes.

As Bengal embraces a new year with new hopes, Swastik stands tall as a brand that blends legacy with love. With over 40 years of trust behind it, the brand continues to promise quality, purity, and a taste that resonates with every Bengali heart.

FOR MORE INFORMATION
http://swastikrice.com/ 

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Drafto started as a simple yet powerful vision—an app that would allow small business owners to create high-quality posters and graphics for free. Founded by two childhood friends, Ashwani Sharma and Manohar Das, Drafto quickly gained popularity among users who could not afford premium design tools. Within just two months, the app surpassed 2 lakh downloads, proving its immense value in the market. However, this rapid success drew unwanted attention from established players like Kutumb , who viewed Drafto as a direct threat to their subscription-based business model. What followed was a calculated series of attacks aimed at eliminating Drafto from the competition.

Legal Hurdles and Trademark Disputes

The first strike against Drafto came in the form of a trademark infringement notice. Kutumb alleged that Drafto was a clone of their app, despite Ashwani and Manohar developing the platform independently. The accusation was baseless, but legal battles required money, and the two friends had limited resources. While they were willing to rebrand to avoid conflict, they were not prepared for what came next. On the day of Holi, instead of granting them time to change the app’s name, Kutumb pushed for an immediate takedown. This aggressive move made it clear that the larger corporation was not seeking fairness but rather the complete removal of Drafto from the market.

The Digital Assault on Drafto

As Ashwani and Manohar tried to find a solution, Kutumb escalated its tactics. The company’s legal team began filing copyright claims against Drafto across multiple platforms, leading to YouTube video takedowns and an increase in negative reports on the Play Store. The app, once celebrated for empowering small businesses, was now under attack through fabricated allegations. The duo found themselves fighting a battle on multiple fronts—legal, technical, and reputational. Without a proper legal team to counter these claims, Drafto became increasingly vulnerable. The unfair targeting of a rising startup by an established company highlighted the challenges small innovators face in the tech industry.

The Final Blow – Play Store Suspension

Despite the struggles, Ashwani and Manohar refused to back down. They complied with every request and worked tirelessly to maintain Drafto’s presence. However, Kutumb played its final card by filing a Digital Millennium Copyright Act (DMCA) complaint with Google. On March 17, 2025, Drafto was suspended from the Play Store under alleged copyright infringement—claims that Ashwani and Manohar firmly believe to be false. Unlike in India, where legal battles are drawn out, global tech giants like Google act swiftly on DMCA complaints, often without verifying their legitimacy. This led to Drafto’s abrupt removal, leaving its founders and thousands of users in shock.

The Fight for Justice

The suspension of Drafto was not just a setback for its founders but also for small business owners who relied on the app. Ashwani and Manohar knew they couldn’t fight this battle alone. While large corporations have the money and influence to manipulate the system, startups depend on the power of community support. With legal fees beyond their reach, they turned to fellow entrepreneurs, developers, and industry experts for guidance. Their story resonated with many, shedding light on the unfair dominance of big players who use legal loopholes to crush emerging competition. The fight was no longer just about one app—it became about standing up for innovation and fairness in the digital world.

The Road Ahead for Drafto

Despite the immense challenges, Ashwani and Manohar remain determined to bring Drafto back. They are actively seeking legal assistance, startup community backing, and media coverage to challenge this unjust takedown. The tech industry thrives on innovation, and stifling new ideas through legal intimidation is a threat to progress. If Drafto can return, it will not only mark a victory for its founders but also serve as a lesson for aspiring entrepreneurs facing similar challenges. As Ashwani puts it, “This battle is far from over.” With resilience, support, and unwavering determination, Drafto’s story is still being written.

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The event was begun with an inauguration ceremony, preluding the excitement of an interactive three-day fitness drive. The Heritage Global School Principal warmly welcomed all the students, instructors, and invited guests and accentuated the importance of fitness and a fit way of living. The address brought to the fore the vision of Fit India Movement and the role of the students in using it to achieve a culture of fitness. Ms. Lovili gave a thought-provoking introduction to the Fit India Movement and its significance in achieving the culture of fitness among the students. The session was about the ill effects of living a sedentary life and the many advantages of incorporating physical activity into one’s daily routine.

The Oath Ceremony conducted by Ms. Lovili and Mr. Devrishi was an important aspect where every participant took a serious fitness oath, vowing to adhere to a disciplined and active way of life. This was followed by a guided yoga and aerobics session led by Ms. Lovili and Mr. Devrishi to improve flexibility, strength, and awareness. The session included breathing exercises, stretching poses, and relaxation to enhance concentration and overall health. A theoretical session on wellness and fitness was also led by Dr. Gaurav Pant and Ms. Lovili, where students were taught the scientific principles of physical well-being, nutrition, and mental health. This session was extremely interactive, enabling students to ask questions and contribute their ideas about how to lead a healthy life.

The second day of the event focused on physical activities, with students engaging in various minor games that promoted agility, coordination, and teamwork. These activities were designed to be both enjoyable and challenging, ensuring maximum student participation. The highlight of the day was a competitive volleyball match where students displayed remarkable team spirit and sportsmanship, emphasizing the importance of collaboration and perseverance in sports.

Day three was the final day, with more small games organized to keep students active and stimulated, with the aim of building motor skills, rapid reflexes, and stamina. There was a thrilling football match played, bringing excitement and competitiveness among players and spectators alike. Students gave exemplary performances, as they demonstrated their passion for the game and their interest in it.

The event ended with a valedictory ceremony, in which the winners of different challenges and competitions were conferred certificates and awards by Dr. Gaurav Pant. The awards and certificates acted as a source of motivation for others to include fitness into their lives. A sincere vote of thanks was given to the participants, teachers, organizers, and volunteers for making the Fit India Movement event a huge success. Special thanks were offered to Sportal Corporate and Heritage Global School management for the ever-preaching support in maintaining the smooth conduct of the event.

The Fit India Movement event at Heritage Global School, Iqbalpur, Roorkee, was a wonderful initiative in motivating students to adopt a healthier and active lifestyle. The event properly integrated physical exercises, theoretical knowledge, and competitive sports atmosphere. The overwhelmingly positive attendance of 700 students reaffirmed the mounting consciousness and dedication towards fitness, and hence the event marked a milestone in propagating health and wellness. Sportal Corporate is committed to staging such events in the future as well, as it continues to spread the awareness of fitness among the youth and propagates a culture of health and well-being.

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Whether you’re hosting a wedding, corporate gala, birthday party, or trade show, choosing the perfect tablecloth can elevate aesthetics, reinforce your brand, and leave a lasting impression.

In this guide, we’ll walk you through how to select the ideal tablecloth for your needs—and why opting for a custom logo tablecloth from TableclothLogo.com can take your event from ordinary to extraordinary.

1. Start With Size: Measure Your Tables

The first step in choosing a tablecloth is understanding your table dimensions. A tablecloth that’s too small looks unprofessional, while one that’s too large can overwhelm the space. Here’s how to get it right:

• Know Your Table Shape and Size: Round, rectangular, and square tables all require different measurements. For example, a standard 6-foot rectangular banquet table is 72” long x 30” wide.
• Determine the Drop Length: The “drop” refers to how much the fabric hangs over the edge. A casual event might use a 6–10” drop, while formal events often opt for a luxurious 30” floor-length drape.
• Use a Formula: For rectangular tables, calculate the cloth length as:
  Table Length + (2 x Desired Drop).
   For round tables:
  Table Diameter + (2 x Desired Drop).

At TableclothLogo.com, we offer custom sizing to ensure a perfect fit for any table, including specialty shapes.

2. Select the Right Material

Tablecloths come in a variety of fabrics, each suited to different events and practical needs:

• Polyester: Durable, wrinkle-resistant, and budget-friendly, polyester is ideal for high-traffic events like conferences or weddings. It’s easy to clean and holds vibrant colors well—perfect for logo embroidery or printing.
• Cotton or Linen: These natural fibers offer a crisp, elegant look for upscale dinners or garden parties. However, they wrinkle easily and may require ironing.
• Vinyl or Plastic: Practical for outdoor events, kids’ parties, or messy buffets, these wipe-clean materials prioritize functionality over style.
• Satin or Silk: Reserved for ultra-luxurious events, these fabrics add shimmer but demand careful handling.

For branded events, polyester is often the best choice. It’s durable enough to withstand repeated use, and its smooth surface ensures logos look sharp. At TableclothLogo.com, our tablecloth with Logo use premium polyester that’s both stain-resistant and machine-washable, making them a smart investment for businesses.

3. Choose Colors and Patterns Strategically

Color psychology plays a huge role in event design. Your tablecloth should align with your theme, season, or brand identity:

• Match the Event Theme: Soft pastels work for baby showers, while metallic gold or silver adds glamour to holiday parties.
• Consider Brand Colors: Corporate events should incorporate company colors to reinforce brand recognition. A custom logo tablecloth with your brand’s palette makes your booth or dining area instantly identifiable.
• Seasonal Hues: Earthy tones for fall, bright shades for summer—seasonal colors create a cohesive aesthetic.
• Patterns vs. Solids: Subtle patterns (like damask or stripes) add texture without overwhelming the space. Solids keep the focus on centerpieces or branding.

Pro Tip: If you’re adding a logo, opt for a solid background color that contrasts with your logo for maximum visibility.

4. Style Matters: Formal, Casual, or Themed

The formality of your event dictates the tablecloth style:

• Formal Events: Floor-length linens in neutral tones (ivory, black, navy) paired with cloth napkins and fine china.
• Casual Gatherings: Shorter drops, bright colors, or playful patterns for birthdays or picnics.
• Themed Events: Hawaiian luau? Go bold with tropical prints. Rustic wedding? Burlap or lace accents add charm.

But what if your event is your brand? Trade shows, product launches, and corporate dinners demand a professional yet memorable look. This is where a logo tablecloth shines. By embedding your logo into the design, you turn every table into a marketing tool.

5. Why a Logo Tablecloth Is a Game-Changer

Your logo isn’t just a graphic—it’s your identity. Incorporating it into your tablecloth design offers unique advantages:

• Brand Visibility: Attendees will spot your logo from across the room, whether it’s embroidered, printed, or heat-transferred onto the fabric.
• Professionalism: Custom-branded linens signal attention to detail and elevate your company’s image.
• Versatility: Use them repeatedly at trade shows, conferences, or office events, ensuring consistent branding.
• Conversation Starter: A striking logo tablecloth invites questions and engagement, helping you network effortlessly.

At TableclothLogo.com, we specialize in creating high-quality logo tablecloths tailored to your specifications. Choose from embroidery (ideal for subtle elegance) or full-color printing (perfect for complex logos). Our team works with you to ensure colors, sizing, and placement align perfectly with your vision.

6. Care and Maintenance Tips

Protect your investment with proper care:

• Machine-wash polyester tablecloths in cold water and tumble dry on low.
• Store them neatly folded or rolled to avoid creases.
• For vinyl, wipe with a damp cloth and avoid abrasive cleaners.

Logo tablecloths from TableclothLogo.com are designed to withstand frequent use while maintaining their vibrant appearance.

Final Thoughts: Make Your Tablecloth Work for You

A tablecloth is more than a piece of fabric—it’s an opportunity to impress guests, communicate your brand, and create a cohesive atmosphere. By considering size, material, color, and style, you’ll select a tablecloth that enhances your event’s success.

But if you truly want to stand out, a custom logo tablecloth from TableclothLogo.com is the ultimate solution. Perfect for businesses, nonprofits, or even personalized weddings, our tablecloths combine practicality with branding power.

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This grand logo launch event marked the beginning of a year-long series of celebrations, culminating in the prestigious SSVM 75th Anniversary Event in October 2025.

The event was graced by SSVM Secretary Mr. V.S. Niranjan, Director Mrs. Y.L. Lakshmi Niranjan, and renowned educationist, Mr. Lalithkumar Gujarati. Mr. Gujarati,

A Legacy That Spans Generations.

Since its inception in 1950, SSVM has educated over 2.5 lakh students across the globe, nurturing them into leaders, innovators, and changemakers. From traditional Gurukul-inspired learning to cutting-edge AI-driven education, SSVM has remained at the forefront of academic excellence while upholding Indian values, ethics, and discipline.

The SSVM@75 logo is more than just a design—it is a symbol of resilience, knowledge, and transformation. It represents seven decades of unwavering commitment to quality education, character-building, and national service.

 Speaking at the event, Mr. V.S. Niranjan, Secretary of SSVM, shared:
“SSVM’s journey has been nothing short of remarkable. With over 2.5 lakh students having passed through our halls, we have left an indelible mark on the world. This logo is a testament to our dedication to nurturing young minds with knowledge, values, and leadership. As we celebrate this momentous occasion, we reaffirm our commitment to providing education that is deeply rooted in culture while embracing modern advancements.

 Adding to this, Mrs. Y.L. Lakshmi Niranjan, Director of SSVM, highlighted:
“Our 75-year legacy is built on a strong foundation of discipline, academic excellence, and holistic development. As we move forward, we remain committed to empowering future generations through innovative learning, technology-driven education, and strong ethical values. SSVM stands not just as an institution, but as a movement dedicated to shaping young minds and building a better tomorrow.”

She further emphasized, “Our teachers are nation builders, and through their unwavering dedication, we continue to inspire and shape future leaders who will drive progress in our society.”

SSVM@75 – A Year-Long Celebration Begins.
With the unveiling of the SSVM@75 logo, the school officially kickstarts its anniversary campaign, featuring a series of engaging events, competitions, and initiatives to honor SSVM’s past, celebrate its present, and build its future.

The SSVM@75 anniversary celebrations will be a grand occasion, uniting alumni, students, educators, and well-wishers from around the world to honor SSVM’s extraordinary legacy.

Join Us in Celebrating 75 Glorious Years of SSVM.
https://www.ssvm.ac.in/
For more details on SSVM@75 celebrations and participation :
For inquiries: 080-26611725 / 080-41324223
SSVM Bengaluru, #9, Vani Villas Road, V.V. Puram, Bengaluru-560004

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One of the most effective strategies to combat these challenges is afforestation. By planting trees, we create natural carbon sinks that absorb carbon dioxide (CO2) from the atmosphere. Beyond sequestering carbon, trees enhance biodiversity, improve air quality, and offer resilience against the effects of climate change.

Recognising the gravity of the climate situation, India has initiated various efforts to encourage people to increase green cover in metropolitan areas. Missions such as the National Afforestation Programme (NAP), the National Mission for a Green India (GIM), the Forest Fire Prevention and Management Scheme (FFPM), and the ‘Ek Ped Maa Ke Naam Abhiyaan’ launched to promote afforestation in urban cities. PM urged citizens to take a selfie at your Kitchen Garden and with the saplings planted on social media to take the movement to masses engaging people in greening their locality.

Aligned with these government initiatives, the Planet & Wellbeing project, a CSR initiative of VOIS, designed and executed by the Vodafone Idea Foundation and implemented by Indev Consultancy, is making significant strides in urban afforestation. Over the years under the initiative around 45,000 trees have been planted in Ahmedabad, Bangalore, and Pune. Plantation has been done using Miyawaki method under which saplings grows 10 times faster, 30 times denser, and absorb more carbon compared to traditional plantation methods.

It has brought transformation in the landscape and has turned barren spaces into vibrant ecosystem for biodiversity to thrive and has improved the green cover in urban settings, contributing to biodiversity, carbon sequestration, and climate resilience.  This has created vibrant green zones via cooperation with important stakeholders such as Municipal Corporations, Industrial Corporations, the Forest Department, and the Air Force. The saplings are maintained for two years until they create a self-sustaining environment in which biodiversity may thrive. After a year, the plantation site saw abundant biodiversity—the aroma of flowering flowers, the buzz of bees, and the joyous chirping of birds.

As per the globally accredited methodology provided in the studies by IPCC, FAO, & UNFCCC, the plantations done till now have showcased a remarkable stride in battling carbon emissions, with an estimated 20,238.20 kg CO₂ sequestered by 2024. The trees will trap an estimated 37,718.30 kg CO₂ in the coming year, helping to mitigate climate change and have a favourable influence on the environment. Beyond reducing greenhouse gas emissions, these plantation initiatives have increased biodiversity, improved air quality, and enhanced urban ecosystems in these locations.

This initiative not only addresses local environmental challenges but also aligns with India’s broader commitments under the Paris Agreement to combat climate change. Planet & Wellbeing project contributes to a national movement aimed at mitigating global warming and achieving a net-zero future.

Beyond planting trees, the Planet & Wellbeing project fosters climate awareness among students, and youth enriches knowledge through a dynamic hub VOISPLANET (https://voisplanet.com/ ), and leverages innovative tools to inspire actionable climate solutions within communities. The initiative exemplifies a model of sustainable development that aligns with India’s commitments under the Paris Agreement and the United Nations Sustainable Development Goals (SDGs).

As we continue to face the impacts of climate change, there is a dire need for collective efforts to showcase the transformative power of collective action. With the support of communities, government authorities, and corporates, we can make meaningful progress toward greening urban spaces and creating a sustainable future.

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