Friends, today we are going to talk about Pulse Candy, in a country like India, where the taste of mango is very much liked, whether it is children or elders, the taste of mango is the most favorite taste for most of the people. Most of the children in our country also like raw mango very much. Put a little salt on raw mango and eat it very tastefully. In view of this test of India, many big companies have made many candies on raw mangoes. A company like Parle has also brought raw mango bite on raw mango, as well as many other companies have also brought out many toffees and candies on the flavors of raw mango. You might not believe it, but in our country, more than 50% of the candies people like only Mango flavored candies. In view of this market research, many big companies have also launched many of their toffees and candies on mango flavors in the market. In the market with so much competition, in the year 2015, a company also launched its raw mango toffee in the market and the toffee with the rate of Re 1 also did a business of more than 300 crores in a very short time.
D.S. The company that manufactures Tulsi, Baba Tobacco, Rajnigandha, Pearl Cardamom and Catch Spices. The Group launched Pulse Candy in the Indian market in the year 2015. Soon people started liking the taste of this candy so much that people took this candy in their hands and its demand started increasing very much. Today, Pulse Candy has established its dominance in the Indian market, beating many domestic and foreign companies.
Pulse Candy Success Story
The foundation of the “DS Group” company, which manufactures Mango Flavor Pulse Candy in the form of candy, was laid in the year 1929. DS Group was planning to bring such a candy to India that everyone would be crazy about that candy after eating it. For your information, let us tell you that in the candy market of India, many big brands had brought many types of candy of their different flavors to the market. The research was done by this company on the Indian market and according to the results of the research, it was found that most Indian people like to eat things made from mango and raw mango, apart from this, the market of candy made from mango in the candy market. is also 50%. After seeing the results of this research, the DS Group company thought of doing something different in the Indian candy market.
The unique idea I got from Indian people
DS According to the group’s market research team, Indian people love to eat raw mangoes and they also use spices on raw mangoes. Due to which its taste becomes very sour and sweet. The company liked this idea very much, they thought of trying this idea on their new candy. They put a special spice in the inside of their candy keeping in mind the Indian taste. Due to which the person who eats the candy first comes to the taste of raw mango, then slowly the taste of the spice kept in the middle of the candy starts coming, due to which the taste of the candy also increases gradually.
Successful company experiment
DS The first trial of this candy by the group was done in February 2015 in Gujarat, a state of India. Gujarati people started liking the taste of this candy so much that its demand kept increasing day by day. Most of the people started buying the entire box of candy, due to which the company’s supply started declining, as well as some fake companies started removing its duplicates.
The company soon met the growing demand by tying up with many other manufacturing units and also started supplying it across India. DS Many big products of the group were already in the market, whose marketing team, distributor team had its hold all over India. Through all those teams, Pulse Candy also did not face any problem in reaching the Indian market.
Success Story mouth-to-mouth publicity
The success of this candy was that while companies had to resort to publicity after launching any new product in the market, in order to make this candy accessible to the people, the company initially did not bear any advertising expenses. fell.
The company tells about Pulse Candy that where people know or buy any product by its brand name, people were buying it not by the name of the company’s brand but by liking the taste. People themselves are telling each other whether it is friends or relatives about candy. According to the company, this is probably the first time in the history of any candy that the candy has been promoted by the customers themselves.
Pulse became the number one candy of the market
Pulse Candy has been crowning the number one candy in the Indian market for 3 consecutive years. While Parle, ITC, and Perfetti’s candies took years to settle in the Indian market, Pulse took away the number one candy crown in no time. Before the arrival of Pulse, Italian company Alpenliebe was also well-liked by the Indian market, but in no time Pulse also left no stone unturned to make Indian people crazy.
The tag line of promotion of pulse candy
The same tag line was used across the world to promote Pulse Candy by the company. A small punch line was leading to a huge branding of Pulse Candy. After the launch of Pulse across India, the single tag line “Pran Jaye Par Pulse Na Jaye” for its promotion on TV, newspapers, everywhere has maintained its demand in the market till now.
