At a time where most fitness apps offer a fire-and-forget solution, Optimum Wellness(OW) is different. The Kolkata-based startup provides personalised nutrition and fitness management plans along with the motivation to stay fit. The company was started in 2018 by Alan Baptist and co-founded along with Vinit Baptist and Vivek Baptist, internationally certified nutritionist & fitness consultant. Optimum Wellness (OW) has since grown to include a dedicated team of 100+ fitness professionals, nutritionists, and specialised doctors.
The Idea That Started It All
It is not easy to stay healthy in the fast-paced modern world. We no longer live in a world of our grandparents. The food we eat, the life we live and the stress we go through is far different from what it was a few decades ago. There is an exponential increase in lifestyle diseases, stress, sedentary lifestyles and unhealthy eating habits. To address these concerns, Optimum Wellness(OW) has developed excellent wellness, nutrition and fitness services to help people manage their weight, eat right, develop healthy habits, and in the process, be more productive.
Alan Baptist had a wealth of experience and knowledge in finance, accounting, and taxation but he decided to venture into the world of fitness and nutrition after he realised how important they are for achieving optimum health, something that is often neglected in today’s society. He learned about the science behind fitness, weight loss, and nutrition and saw how impactful making even small changes can be.
Alan Baptist and his brothers Vivek Baptist and Vinit Baptist, co-founder and CEO of Zest Fitness Studio brand of gyms, started Optimum Wellness(OW) together as a way to promote what was lacking in the fitness industry. They saw a need to create a place that could provide accurate information about fitness and nutrition. Optimum Wellness(OW) strives to bust the myths surrounding these topics so that people can live healthier lives.
“At Optimum Wellness(OW), we believe that every client deserves a personalised plan that meets their body’s specific needs, fitness goals, lifestyle, medical history, professional commitments, and activity level. Our team focuses on sustainable and long-lasting ways to lose weight, stay fit and avoid diseases. We don’t believe in fad diets or strict rules. Instead, we opt for simple and honest communication about building healthy habits and improving overall nutrition and lifestyle,” adds Alan.
How It Works
In order to sign up for Optimum Wellness(OW), customers simply have to fill out some basic information and choose their desired programme that aligns with their goals. Optimum Wellness(OW) offers a variety of services, including weight loss programmes, muscle building, sports nutrition, pre- and post-natal nutrition, therapeutic nutrition for PCOS and Diabetes, and specialised diet plans. Once someone has signed up, they will be assigned a personal coach who will perform a complete analysis of their body and nutritional needs in an online counselling session. This analysis will be used by their curated team of dietitians, doctors, and trainers to create a customised nutrition and lifestyle modification plan for the customer.
The Present and Future
Since its inception, Optimum Wellness(OW) has helped over 20,000+ individuals achieve successful health and body transformations. The majority of the clients come for help with weight loss, but Optimum Wellness also works with them to manage conditions such as diabetes, thyroid problems, PCOD, eating disorders, and hypertension. In addition, the team conducts regular counselling sessions to ensure that overall nutrition and holistic wellness is maintained while losing weight.
The startup is also very active on social media, spreading awareness about fitness and health. They are constantly posting about new workout routines, success stories, healthy recipes, and tips for living a healthier lifestyle. This is a great way to reach out to anyone in the world who’s searching for motivation to start their fitness journey and build a following of people who are interested in their products and services.
In the next 5-10 years, Optimum Wellness (OW) aims to be the go-to source for people who want to pursue sustainable fitness and live a healthier lifestyle.
“We are geared up to set a new standard in the fitness and nutrition industry,” says Alan Baptist.
To learn more about their mission, visit their website at https://www.optimumwellness.in/ and https://www.owacademy.in/
