The online design solution, Canva has added a new end-to-end video feature to its creative product to give everyone the ability to design and create PR quality video with ease. The design giant believes the new features will help more small businesses gain attention online.
The new Canva Video Suite is free for Canva users and will allow for intuitive editing, recording, and collaboration features. Users can explore thousands of customizable video templates and an extensive media library across the platform.
Video content drives engagement
“One of Canva’s guiding principles is to make complex things simple, and our new video suite will allow everyone to unlock the power of video, whether it’s marketing their business, making engaging social posts, or their creativity.” to express,” said Rob Kawalski, Head of Product at Canva.
“Video is increasingly important in the workplace and online, but traditional tools are too difficult, expensive, or limited for most uses. Almost everyone in today’s world creates visual content, and we created video production to meet this reality. And re-imagined editing.”
Intuitive video editing and recording for everyone
Canva makes it easy to get started on almost any type of video for work or play, offering templates that fit online platforms such as TikTok ads, YouTube sets workplace and business videos, as well as for Halloween, New Year, and other celebrations. Provide fun templates. Anyone can easily create and customize videos with new features, including:
Scene-Based Editor: Canva simplifies video creation with a visual-based approach that feels familiar with creating presentation slides to eliminate the learning curve.
Single-layer timeline on desktop and mobile: Scenes can be easily re-ordered, lengthened, or split using the timeline to turn individual scenes into a story. Cinematic transitions enable a smooth flow between segments, and editing is optimized for mobile apps and browsers, removing the need for powerful hardware.
Multiple audio tracks: Timeline now supports multiple audio tracks, whether uploaded to Canva or pulled from a media library, to enhance video with music, sound effects, and narration. Canva Pro customers can access up to 27,000 royalty-free tracks through a partnership with Epidemic Sound, with thousands of new sound effects available in November.
Screen and camera recording: Users can now record footage from the camera, screen, or Chrome tab, which is perfect for video messages and tutorials.
Animation Combinations: Choose from an updated selection of animations to transform text, visual elements, or complete pages in a few simple actions. Animation Combinations, launching in the coming weeks, will apply context-specific animations to each element in a scene at once, for the right balance.
Streamlining the manufacturing process
According to a recent study by Canva, 68 percent of people say video is becoming more important in the workplace, and 53 percent of workplace teams have created video content in the past 18 months. Canva streamlines group video projects with real-time collaboration, allowing team members to add comments, assign tasks, and work together on the same scene.
Pro and Enterprise customers can manage logos and fonts through Canva Brand Kits that help everyone create on-brand content every time. Instant Styles and Themes allow branded colors to be applied to any video template in a few clicks, and Magic Resize means videos can be reformatted in a jiffy – easy to convert between platforms Builds, like in a Tiktok post from a YouTube ad, without starting over.
